5 Steps to a Successful Adwords Campaign as an Affiliate Marketer!
Let’s explore 5 Steps to a Successful Adwords Campaign as an Affiliate Marketer in detail below:
1. Find The Right Product
2. Keyword Research A Must
3. Writing A Good Ad Copy
4. Bidding Strategies Are Key
5. Tracking & Testing
1.) Find The Right Product:
If you don’t already have your own product a fast way to get started is to join an affiliate programme or networks such as internet-profits.com, cj.com, clickbank.com or linkshare.com. There are thousands of great products on these networks which you can use. They are very easy and mostly free to join.
You don’t need a flashy website to start however it is a good idea to invest in a website once you find a lucrative and evergreen market. You can also join thousands of companies that run their own affiliate programs in-house.
To find these companies type in your chosen product or niche that you would like to advertise and follow their affiliate program. E.g. “Internet Profits affiliate program”.
2.) Keyword Research A Must:
Brainstorm search terms that people would use to find your market or product. Use general and specific keywords. General keyword e.g. “internet profits” “learn how to make money online”. Specific keywords e.g. “affiliate marketing made easy” “ebook affiliate lessons”.
You can also check your competitors’ website source code and look at their meta tags to see what kind of keywords they are using. A must is to use keyword tools like Word tracker, Overture’s free tool and Google’s free tool. These will help you uncover hundreds or even thousands of keyword phrases and combinations to use in your ad campaigns.
3.) Writing A Good Ad Copy:
Writing a good ad copy is crucial for getting visitors from Adwords and not just wasting your clicks. Focus on the benefits of the product/problem you are selling or solving and use the chosen keyword in the title of your ad. If a web surfer typed the keyword “affiliate marketing made easy” you could write an ad like this:
Affiliate Marketing Made Easy
Learn Insider Techniques to Master Affiliate Marketing Fast.
The keyword is in the title and the benefits are in the ad body.
4.) Bidding Strategies Are Key:
If you have a small budget keep your bids low between 10 and 25 cents per click. Bid on as many keywords as you can. Don’t get into bidding wars with your competitor for 1st place or any kind of ranking. Figure out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $20 per sale, a visitor would be worth $0.80.
This is how I calculate the visitors worth: 4 sales x $20 / 100 visitors. Once you know what a visitor is worth you will know how much your maximum bid should be. To obtain a healthy ROI never bid more than half of what a visitor is worth on a search term. Using our example above a visitor is worth $0.80 so you would keep bids below $0.40 because you want to try to make a 200% ROI.
5.) Testing And Tracking Is Crucial:
Experimenting with your ads is also crucial. Split test 2 ads in your Adwords account at the same time. Keep the ad that performs the best and edit or rewrite the loser and split test once again. It’s really important that you look at your Adwords stats to make note of the best performing ads. This will teach you what types of ads work best for your market or problem. Test variations of your landing page. Modify your page and track your results. You should constantly be testing and tracking your website content and your ads.
Google has a really neat conversion tool to help track specific goals like your ROI and your click-thru rate to your website links. Google has also an excellent tool called Google Analytics that tracks traffic, goals, ROI, keywords and much more. It is the best free tracking tool I have ever worked with.
Continue your learning journey with my blog post on 10 High priced Internet Search Engine Blunders to Avoid as an Affiliate Marketer!
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To your continued success…